Gadzhi is now HILLS Eyewear: A New Chapter Begins
If you’ve been following the rise of Gadzhi over the past few years, you know the brand was never just about eyewear, it was about perspective. A new way of seeing, of living and of standing out. Now, that vision is evolving into something entirely new.
Introducing HILLS Eyewear, a new name, a new identity, and a completely reimagined approach to modern eyewear. Stripped back, redefined and built from the ground up, HILLS brings a sharper point of view and a modern take on what eyewear should feel like today. It’s confident, intentional and made for movement, a fresh start with a purpose that speaks for itself.
From Gadzhi to HILLS Eyewear
Originally launched as Gadzhi by Iman Gadzhi, the brand made its mark with minimal designs, clean lines and a no-compromise attitude. But now, HILLS Eyewear arrives with a fresh voice, one that’s bigger than ever and built to lead the eyewear industry.
While Gadzhi opened the door, HILLS Eyewear steps through with a new vision, a broader creative direction and a team committed to designing and developing eyewear that speaks to a generation, with an identity built on confidence.
Yet, even with this evolution, HILLS remains grounded in its origins — staying true to the spirit of its original sunglasses and signature blue light blockers that started it all.
Gadzhi vs. HILLS Eyewear: What’s Changed?
While Gadzhi by Iman Gadzhi reflected the ambition of its founder, HILLS Eyewear represents something larger: a modern, collaborative brand powered by new ideas, new energy and a vision that’s looking forward.
Founded through the vision of Iman Gadzhi, HILLS Eyewear now stands as its own distinct brand, evolving with a new direction, new team and a clear mission for what comes next.
A New Identity, A Clear Direction, A Sharper Vision
HILLS Eyewear is the evolution of an idea, a brand built by a creative team with a clear point of view and a shared ambition to redefine modern eyewear. With roots in design, culture and innovation, HILLS is shaped by a new generation that values substance over noise. HILLS values authenticity over all else.
This isn’t eyewear made to follow trends. It’s made for those who move through the world with intention. For the people who know who they are, and don’t need to explain it.
Every detail, from the silhouettes to the materials, reflects a commitment to thoughtful design and everyday wearability. Detailed. Precise. Elevated.
With a growing community and global mindset, HILLS Eyewear is focused on what’s next and how to build it with clarity.
The past sparked the idea. But HILLS is its own brand now and it’s just getting started.
Explore the first collection now.
